These Utterly British Watches offer an high-quality respite from the current Brexit turmoil

It’s no secret that the utterly British luxury brand co-founded by brothers Giles and Nick English has quickly established itself as one of the world’s premier watch brands. But, after I caught up with Bremont Watch co-founder Giles English at the America’s Cup World Series in New York City recently (Bremont is the official timing partner of the America’s Cup presented by Louis Vuitton and defending champs ORACLE TEAM USA), I’m not surprised this relatively new brand has been able to succeed in the highly competitive high-end watch world. For Giles, crafting stunningly beautiful high-quality timepieces is way more than just a job.

Giles stands with the America's Cup in front of Bremont's Mayfair boutique.
Giles stands with the America’s Cup in front of Bremont’s Mayfair boutique.

In fact, Giles took me by surprise with his openness when we started talking about building a watch brand from the ground up. “In the beginning there was my father,” he says. “He was an amazing guy who was Ph.D. aeronautical engineer. He also had a passion for planes, and built a plane that I still fly. He also built a boat that we lived on for six months as kids. And he loved restoring old clocks and watches in his workshop.

The America's Cup collection.
The America’s Cup collection.
“We always had a passion for watches and clocks and aircraft, but our lives changed massively in 1995 when my father and brother were flying an old Second World War aircraft in preparation for an exhibition. But, it all went horribly wrong and they crashed. Dad died and Nick broke thirty-odd bones and amazingly survived. When he got out of six months in the hospital, we looked at each other and said ‘Life is short. It’s better to live life and lose everything than never live life at all. Let’s go and do something we want to do. It took a few years to get it off the ground, but our passion was watches and we actually did some stuff…’”

The “stuff” he speaks of is to design and manufacture elegant, precise, high-quality watches as well as to try and help England return to watchmaking prominence.

You can see the precision. Credit Bremont

Bremont precision. Credit Bremont

“At the turn of the century, half of the world’s watches were made in Britain,” he says.

“But after two world wars, all our watchmakers got poached to build guns and planes. There’s some fascinating British watch history, yet when we were first out, there were no British watch companies. We felt that actually if we created something beautiful, even though no one has ever heard of us, people would say ‘This is a bloody good watch.’

“We didn’t want to buy an old brand. In fact we could have gone and bought the Harrison Brand (Englishman John Harrison changed world exploration when he invented the marine chronometer in 1760), but by us not doing that, we could follow our passions and not be shackled by history.”

And simply put, being inspired by history without being shacked by it is the “secret” of Bremont’s success. This philosophy is as apparent in Bremont’s America’s Cup collection as it is in the limited edition watches they manufacture for Boeing, and Jaguar, and elite military uses. But it was the watch on Giles wrist that day in New York that really captivated me as we talked.

The Wright Flyer has a piece of the original 1903 Wright Flyer sealed in the back. Credit Bremont

The Wright Flyer has a piece of the original 1903 Wright Flyer (the little square in the center of the black area) sealed in the back. Credit Bremont

“Tell me about the watch you’re wearing” I ask.

“This watch?” he says with a smile as he takes it off to show me. “Every few years we come out with a Limited Edition watch. This is our Wright Flyer that features an actual piece of the first “Wright Flyer” that flew in 1903.

“We worked with Amanda Wright Lane and the Wright Brothers Family Foundation to raise funds to restore Orville and Wilbur’s family home in Dayton, Ohio. They gave us a little bit–fourteen inches square–of the material from the lower left wing of the first plane ever flown.

The Wright Flyer. Credit Bremont

The Wright Flyer. Credit Bremont

“This material here,” he says pointing to the back of his watch “is the actual material on the wing when Orville and Wilbur first flew and those iconic photos were taken in 1903. They flew the original Wright Flyer four times in 1903 before they simply put it in a shed and didn’t touch it for 25 years. They went straight on to Wright Flyer II, and 25 years later, a science museum in England called up and asked if they could put the original Wright Flyer on display. Orville went to the shed and found there had been a flood and the first plane that ever flew was covered in mud and oil. Orville didn’t want it looking dirty on display, so they recovered it. He also saved the some original material and put it in his desk in office that wasn’t found it after he died in 1948. And that piece of priceless history is in this watch.”

English obviously knows his stuff and his watches are elegant, understated, and superbly functional. But, I think the fun he, his brother, and a growing workforce of English craftsman are having designing, manufacturing, and selling things they really love, in addition to being inspired by, and even revering history (without being shackled to it), really sets them apart.

No wonder the Bremont brand continues to grow.

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